REF: CC3075
DATES: 24 - 28 Nov 2025
CITY: Cape Town (South Africa)
FEE: 3300 £
All Dates & LocationsThis course is designed to transform participants into business advisors and high yielding and profit-generating relationship managers whom clients rely on and companies value. The course shows participants how to build long-term, value-based relationships with large accounts, penetrate them for additional business, and maximize the revenue they generate while reducing the time and costs of managing them. The course also provides a strong focus on quantitative approaches to account qualification and account planning best practices.
Day 1
Key Account Management (KAM) defined
Day 2
Account analysis: defining and selecting KA
Day 3
Key account relational development model
Day 4
The Key Account Planning process (KAP)
Day 5
The critical role of key account managers