The Strategic Media Planning course is a five-day interactive training program designed to equip participants with the essential knowledge and practical tools for developing and executing integrated media strategies. The program combines the latest approaches in digital and traditional media planning, while emphasizing the importance of crisis communication and international public relations in complex environments. By the end of the course, participants will be able to design impactful media plans, achieve organizational objectives, and strengthen their institution’s image across diverse markets.
This course offers a unique opportunity for professionals to build advanced skills in strategic media planning, enhance their capacity to design and implement cutting-edge media strategies, and effectively manage crisis communication challenges.
By combining digital and traditional approaches and applying proven methods in international public relations, participants will be able to create impactful, comprehensive media plans that drive measurable results and strengthen institutional presence in competitive environments.
