REF: LM3254181
DATES: 17 - 21 Feb 2025
CITY: Boston,Massachusetts (USA)
FEE: 5700 £
All Dates & LocationsThe mental image of an organization is considered one of the pillars of its success due to its significant importance in supporting the achievement of its mission, vision, and strategic objectives. It plays a role in protecting its reputation from accusations and rumors, as well as increasing the satisfaction of the target audience and addressing their reactions, thus enhancing their interest in the organization's services or products. It also directs all the organization's personnel to contribute to the maintenance, development, and enhancement of its mental image locally, regionally, and internationally.
This intensive course aims to explore reputation management strategies in organizations and their role in building the brand. It covers topics such as building a distinctive and positive mental image and reputation for companies and institutions, deepening understanding of the mental image, acquiring skills in planning, managing, maintaining, and developing it to contribute to the organization's mission, vision, and strategic objectives. It also focuses on ensuring the clarity of the organization's image and reputation among the target audience, increasing their satisfaction with the organization, its products, and services.
Day 1
Day 2
Day 3
Day 4
Day 5