This Strategic Event Management training will take your events programme to the next level building your brand and reputation in line with corporate objectives. Getting the right mix of events with the right design values and consistent messaging to the right audiences is key. But what are the ‘right’ decisions?Being correctly positioned at key conferences and exhibitions is important for brand visibility and positioning. Courting the right guests at your social events builds influence plus, every event needs to be well planned and organised. Lack of attention to a critical detail could result in your event being talked about for all the wrong reasons with damage to your brand and reputation.
Day 1
The Role of Events in your Corporate Strategy
Day 2
Event Planning: The Theory and Practice
Day 3
Event Management
Day 4
Invitations, VIPs, and Hospitality
Day 5
Bringing it All Together