Introduction
In today's world, where natural disasters, industrial accidents, cyberattacks, and political unrest can strike without warning, Crisis and Emergency Response Management has become a strategic necessity, not a luxury.
This course is tailored for executives, department heads, and specialists across public and private institutions in the Middle East and North Africa (MENA) region. It serves professionals from sectors such as energy, finance, telecommunications, government, human resources, and project management—those who seek to strengthen organizational resilience and leadership in times of disruption.
The program offers a practical, structured approach to anticipating threats, coordinating emergency responses, ensuring business continuity, and restoring operations quickly and efficiently.
Course Objectives
- Understand the core concepts of crisis and emergency management
- Identify the lifecycle of a crisis: preparedness, response, and recovery
- Build practical and actionable emergency response plans
- Implement incident command systems within organizations
- Develop clear and effective communication protocols during crises
- Analyze real-world case studies from local and global institutions
- Prioritize emergency actions based on impact and risk levels
- Design strategies for business continuity and post-crisis recovery
Course Outlines
Day 1: Foundations and Proactive Planning
- Definition and classification of crises and emergencies
- Key distinctions between emergencies, disasters, and incidents
- Stages of crisis management: anticipation, mitigation, response, recovery
- Core components of a strong emergency plan
- Role allocation and team structuring during crises
- Workshop: Building a primary response plan for a hypothetical organization
Day 2: Incident Command and Leadership Under Pressure
- Introduction to incident command systems (ICS)
- Decision-making under uncertainty and stress
- Multi-departmental coordination during emergencies
- Internal and external stakeholder engagement
- Command post structure and reporting hierarchy
- Simulation: Responding to a large-scale fire in an industrial facility
Day 3: Resource Management and Inter-Agency Coordination
- Managing human and material resources effectively
- Prioritization techniques under time constraints
- Coordination with government agencies, NGOs, and vendors
- Emergency logistics and supply chain considerations
- Evacuation planning and relocation protocols
- Workshop: Designing a coordination matrix for a citywide incident
Day 4: Crisis Communication and Public Information
- Essentials of internal and external communication during emergencies
- Crafting accurate and timely messages
- Managing rumors, misinformation, and panic
- Interfacing with the media and using digital platforms responsibly
- Public briefings and spokesperson preparation
- Exercise: Holding a simulated press conference for a public health crisis
Day 5: Recovery and Post-Crisis Evaluation
- Concepts of business continuity and operational resilience
- Phases of organizational recovery and service restoration
- After-action reviews and performance assessments
- Lessons learned documentation and process updates
- Final project: Developing a complete emergency plan for a real organization
- Course assessment and professional certification distribution
Why Attend this Course: Wins & Losses!
- Improve your institution’s emergency preparedness and readiness
- Learn how to design and implement operational crisis response frameworks
- Minimize loss of life, financial impact, and reputational damage
- Enhance internal and external communication under pressure
- Improve your team’s crisis leadership and situational control
- Obtain a widely respected certificate of competency
- Gain exposure to international best practices tailored to regional realities
- Build a professional peer network across MENA industries
Conclusion
Crisis and emergency response is no longer a technical add-on—it is a strategic pillar of institutional resilience.
This course equips professionals with the frameworks, tools, and situational awareness needed to anticipate, withstand, and recover from high-impact incidents.
In a region marked by complex geopolitical and environmental factors, structured Crisis and Emergency Response Management can mean the difference between disruption and continuity, chaos and control, reaction and leadership.
