Certified Hospitality Technology Professional

Introduction

The Certified Hospitality Technology Professional (CHTP) course is a comprehensive and advanced training program designed to equip professionals in the hospitality industry with the knowledge and skills necessary to leverage technology effectively. In this course, participants will gain a deep understanding of the latest trends, tools, and best practices in hospitality technology management. The course focuses on practical applications and real-world scenarios to ensure participants can immediately apply their learning in their respective organizations.

Objectives

• Understand the role of technology in the hospitality industry: Explore the evolving landscape of technology in the hospitality sector and its impact on various operational areas, including guest services, revenue management, marketing, and back-office functions.
• Develop a strategic technology plan: Learn how to assess business needs, identify technology requirements, and create a comprehensive technology plan aligned with organizational goals.
• Explore emerging technologies: Gain insights into the latest technological advancements, such as artificial intelligence, blockchain, Internet of Things (IoT), virtual reality, and augmented reality, and their potential applications in the hospitality industry.
• Enhance guest experiences through technology: Discover how technology can be leveraged to personalize guest experiences, streamline service delivery, and create memorable moments throughout the customer journey.
• Optimize revenue management: Learn how to utilize technology tools and data analytics to improve revenue management strategies, pricing decisions, and demand forecasting.
• Ensure data security and privacy: Understand the importance of data security and privacy in the hospitality industry, and learn best practices for safeguarding guest information and complying with relevant regulations.
• Effectively manage technology projects: Acquire skills in project management, including planning, implementation, and evaluation of technology initiatives within the hospitality context.
• Foster innovation and adaptability: Explore strategies to foster a culture of innovation and adaptability within the organization, enabling the effective adoption and integration of new technologies.

Course Outline

Day 1

Introduction to Hospitality Technology

• Evolution of technology in the hospitality industry
• Current trends and challenges
• Role of technology in enhancing guest experiences

Day 2

Strategic Technology Planning

• Assessing business needs and setting objectives
• Technology evaluation and selection processes
• Creating a comprehensive technology plan

Day 3

Emerging Technologies in Hospitality

• Artificial intelligence and machine learning applications
• Blockchain and its potential in hospitality
• Internet of Things (IoT) and connected devices
• Virtual reality (VR) and augmented reality (AR) experiences

Day 4

Operational Applications of Technology

• Guest service technologies: self-check-in/out, mobile apps, chatbots
• Revenue management systems and data analytics
• Digital marketing and online distribution channels
• Back-office systems: property management systems, accounting software

Day 5

Technology Implementation and Management

• Project management principles and methodologies
• Data security and privacy considerations
• Change management and training strategies
• Innovation and adaptability in a technology-driven environment