Training Course: Advanced Media Monitoring and Analysis: Tools, Techniques, and Strategy

REF: PR3254524

DATES: 2 - 6 Dec 2024

CITY: Rome (Italy)

FEE: 4200 £

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Introduction

This course offers an in-depth exploration of advanced media monitoring techniques and tools, with a focus on the latest methodologies and technologies. Participants will learn how to effectively collect, analyze, and interpret media data to support strategic decision-making and enhance communication strategies in the evolving media landscape.

Course Objectives

By the end of this course, participants will be able to:

  • Understand the principles and importance of advanced media monitoring.
  • Utilize a variety of tools and techniques to analyze media effectively.
  • Analyze trends and sentiments in media to support strategic decision-making.
  • Prepare comprehensive reports and insights based on media data.
  • Develop actionable insights for media strategies and communication planning.

Course Outlines

Day 1: Introduction to Advanced Media Monitoring

  • Overview of media monitoring
    • Definition and significance in the current environment
    • Key concepts: media landscape, sources, and metrics

Day 2: Tools and Techniques for Media Monitoring

  • Advanced monitoring tools
    • Review of leading software and platforms (e.g., Meltwater, Cision, Brandwatch)
    • Setting up dashboards and alerts

Day 3: Media Data Analysis

  • Media analysis techniques
    • Quantitative vs. qualitative analysis
    • Identifying trends, topics, and sentiment analysis

Day 4: Reporting and Visualization

  • Morning: Creating effective reports
    • Key components of a media monitoring report
    • Customizing reports for different stakeholders

Day 5: Developing Actionable Media Strategies

  • Integrating insights into media strategy
    • Using data to support communication plans and crisis management
    • Aligning media monitoring with organizational goals

Training Course: Advanced Media Monitoring and Analysis: Tools, Techniques, and Strategy

REF: PR3254524

DATES: 2 - 6 Dec 2024

CITY: Rome (Italy)

FEE: 4200 £

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