Customer Journey Map (CJM)

designed to provide participants with a comprehensive understanding of customer journey mapping, a powerful tool used to visualize and analyze the customer's experience throughout their interactions with a product, service, or organization

Introduction

The Customer Journey Map (CJM) course is designed to provide participants with a comprehensive understanding of customer journey mapping, a powerful tool used to visualize and analyze the customer's experience throughout their interactions with a product, service, or organization. This course aims to equip participants with the knowledge and skills to create effective CJMs that can drive customer-centric improvements, enhance customer satisfaction, and inform strategic decision-making.

 

Objectives

 

Course Outline

Day 1

 Introduction to Customer Journey Mapping

Day 2

 Creating Effective Customer Journey Maps

Day 3

 Gathering Customer Insights and Data

Day 4

 Analyzing and Interpreting Customer Journey Maps

Day 5

 Driving Customer-Centric Initiatives with CJMs

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