Planning and Managing Public Relations Campaigns

Get a public relations campaign off the ground. The secret of success lies in good planning and effective management!

Introduction

This PR Campaign Management training is a must for any business aiming to employ Public Relations Campaigns as part of their business operation. Public relations campaigns can help drive strategic organizational change, build public perceptions, and drive reputation with key stakeholders. Well-planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organization.

Training Objectives of Planning & Managing PR Campaigns

Planning & Managing PR Campaigns Training Outlines

Day 1

Public Relations in Business

Day 2

Setting Campaign Objectives and Themes 

Day 3

Choosing the Right Media Mix  

Day 4

Social Media and Influence 

Day 5

Evaluation and the Planning Cycle   

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