BlackBird - Key Account Management in Oct 2019

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This course is designed to transform participants into business advisors and high yielding and profit generating relationship managers whom clients rely on and companies value. The course shows participants how to build long term, value-based relationships with large accounts, penetrate them for additional business, and maximize the revenue they generate while reducing the time and costs in managing them. The course also provides a strong focus on quantitative approaches to account qualification and account planning best practices.


Course Objectives of Key Account Management 


Course Outlines of Key Account Management


Key Account Management (KAM) defined


Account analysis: defining and selecting KA


Key account relational development model


The Key Account Planning process (KAP)


The critical role of key account managers


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* blackbird reserves the right to alter dates, content, venue and trainer.