Introduction:
The "Fundamentals of Project Management and Business Development" course provides a comprehensive overview of essential concepts and techniques in project management while integrating key aspects of business development. Participants will learn how to effectively plan, execute, and manage projects, ensuring alignment with business objectives. This course is designed to equip professionals with the tools needed to drive growth and innovation within their organizations, combining strategic planning with practical project management skills.
Course Objectives:
- provide participants with a comprehensive understanding of project management principles and practices.
- equip participants with the skills necessary for effective business development strategies.
- enhance participants' ability to plan, execute, and monitor projects successfully.
- foster a deeper understanding of the relationship between project management and business development.
- provide practical tools and techniques for implementing project management and business development strategies.
Course Outlines :
Day 1: Introduction to Project Management
- Definition and importance of project management.
- Key project management processes: initiation, planning, execution, monitoring, and closure.
- Project management methodologies: traditional vs. agile approaches.
- Project management roles and responsibilities.
- Case studies and examples.
Day 2: Project Planning and Scope Management
- Developing a project charter and scope statement.
- Work breakdown structure (WBS) and its importance.
- Creating a project schedule using tools like Gantt charts.
- Resource planning and allocation.
- Risk management planning.
Day 3: Project Execution and Control
- Team building and leadership in project management.
- Effective communication and stakeholder management.
- Monitoring project progress and performance metrics.
- Change management and handling project deviations.
- Quality management and assurance.
Day 4: Project Closure and Lessons Learned
- Project closure criteria and activities.
- Handover and transition processes.
- Conducting project post-mortems.
- Capturing lessons learned and best practices.
- Celebrating success and recognizing team contributions.
Day 5: Introduction to Business Development
- Definition and scope of business development.
- Importance of business development in organizational growth.
- Key elements of a business development strategy.
- Market analysis and identifying growth opportunities.
- Relationship building and networking.
Day 6: Business Development Planning
- Setting SMART business development goals.
- Developing a business development plan.
- Strategic partnerships and alliances.
- Sales and marketing strategies.
- Financial planning and budgeting.
Day 7: Sales and Negotiation Skills
- Understanding the sales process.
- Sales techniques and strategies.
- Effective negotiation skills.
- Handling objections and closing deals.
- Case studies and role-playing exercises.
Day 8: Relationship Management
- Importance of customer relationship management (CRM).
- Building and maintaining client relationships.
- Managing key accounts.
- Handling customer complaints and feedback.
- Leveraging technology for relationship management.
Day 9: Business Growth Strategies
- Organic vs. inorganic growth strategies.
- Market expansion and diversification.
- Product and service innovation.
- Mergers and acquisitions.
- Scaling up operations.
Day 10: Sustainable Business Development
- Environmental and social responsibility in business.
- Sustainable business practices.
- Corporate social responsibility (CSR) initiatives.
- Ethical considerations in business development.
- Creating a sustainable business development roadmap.