Essential of digital marketing for nonmarketers

To harness the power of digital tools to enhance their organization's presence, engagement, and success

Introduction

Discover the essentials of digital marketing through our 5-day program designed specifically for individuals from non-marketing backgrounds. In an increasingly digital world, understanding the fundamentals of digital marketing has become crucial for professionals across various roles. This course provides a comprehensive overview of key digital channels and strategies, empowering participants to harness the power of digital tools to enhance their organization's presence, engagement, and success. Join us to unlock the potential of digital marketing and navigate the digital landscape with confidence.

Course Objectives

Course Outlines

Day 1: Website Basics and Search Engine Optimization: Exploring Core Concepts

Day 2: Social Media Marketing: Building Brand Awareness Through Engaging Content

Day 3: The Art of Email Marketing: Creating Effective Campaigns and Analyzing Performance

Day 4: Introduction to Pay-Per-Click Advertising (PPC): From Keyword Research to Performance Analysis

Day 5: Content Marketing: Effective Strategies for Showcasing Expertise and Measuring Success

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