Certified Public Relations Professional Comprehensive Course

Public Relations (PR) planning and management to contributing to the organization’s success by enhancing its reputation and relationships

Introduction

This interactive and participatory workshop is designed to equip participants with the essential skills and knowledge needed to operate effectively in the dynamic field of public relations (PR). Utilizing a variety of learning tools—including presentations, role-playing, group exercises, and roundtable discussions—this course aims to foster a deep understanding of the public relations strategy and its application in both internal and external communication.

Course Objectives

Course Outlines

Day 1: Public Relations in a Changing Environment

Day 2: Functions of Public Relations

Day 3: Public Relations and Communication

Day 4: Written and Verbal Communication Skills

Day 5: Press Conferences

Day 6: Media Relations and Crisis Management

Day 7: Digital Public Relations and Social Media

Day 8: Advanced Writing and Editing in Public Relations

Day 9: Corporate Social Responsibility (CSR) and Community Engagement

Day 10: Final Project and Presentation

Conclusion

This Public Relations course empowers participants with the knowledge and skills to excel in the field. From understanding the fundamentals of public relations to mastering communication strategies and crisis management, participants will gain valuable insights that enhance their capabilities as public relations professionals. By integrating these skills into their organizational practices, they can effectively contribute to the organization's image, reputation, and overall success

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