Advanced Strategies in Marketing & Research

Learn how to do a long-term Marketing strategy of any organization and understand your target market!

Introduction

With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.

 

Course Objectives of Advanced Strategies in Marketing & Research

 

Advanced Strategies in Marketing & Research Course Outlines

Day 1

Marketing Management

Marketing audit and planning

Day 2

Market segmentation, targeting, and positioning

Day 3

Marketing communication and campaigns

Day 4

The Product Life Cycle (PLC): a strategic approach

Day 5

Marketing research

 

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