Advanced Strategies In Marketing & Research Interactive Workshops

This program delves into key aspects of conventional marketing, including marketing planning, marketing audit, marketing communications, and marketing research


With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Certified Marketing Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.

As the business environment evolves, staying abreast of the latest marketing strategies becomes imperative. This course is ideal for professionals seeking to explore marketing for the first time or those looking to refresh their marketing knowledge. The curriculum goes beyond the basics, incorporating advanced topics such as digital marketing, international marketing, and strategic marketing, ensuring that participants gain a well-rounded and up-to-date perspective on the field.


Course Objectives of Advanced Strategies in Marketing & Research


Advanced Strategies in Marketing & Research Course Outlines

Day 1

Marketing Management

Marketing audit and planning

Day 2

Market segmentation, targeting, and positioning

Day 3

Marketing communication and campaigns

Day 4

The Product Life Cycle (PLC): A Strategic Approach

Day 5

Marketing research

Day 6

Consumer Behavior

Day 7

Digital Marketing

Day 8

International Marketing

Day 9

Strategic Marketing

Day 10

Emerging Trends in Marketing


  • All
  • Mar 2025
  • Cape Town (South Africa)