Creative problem solving and innovation is regarded as a mystery by many people, something that one or two unique individuals can seek to do while more mundane minds stick to the daily grind. This view is reinforced by the ways people talk about creativity.
The myth of exclusivity is further reinforced by the ‘creative industries’, advertising, and the like. Indeed, within any advertising agency, there are roles like ‘Creative Director’ working with the ‘creatives’.
The context for creative problem solving
Climate – Trust and how it impacts creative problem solving
Framing – how to think about the world to promote creative problem solving
A paradox – Structured creative problem solving
The players – roles and responsibilities
Behaviour to encourage ideas
A walk through a creative problem-solving meeting
Doing the unreasonable in a reasonable way
DATES: 11 - 15 Apr 2021
CITY: Istanbul (Turkey)
FEE: 1900 €