Public Relations & Corporate Communication

Mastering Public Relations & Corporate Communication: Essential Skills, Strategies, and Responsibilities for Certification

Introduction

Nowadays, public relations professionals are employed in a wide variety of settings in business, government, and nonprofit organizations. The goal of this course is to develop the creative skills to manage strategies of communication and public relations. This course will help you firmly establish the place of public relations in the company, the Public Relations and Corporate Communications. This course looks at the contribution that can be measured. Participants will put together the entire training course content into an action plan that can be discussed with senior management.

Course Objectives

Course Outlines

Day 1: The nature of public relations and how it intersects with media and journalism

Day 2: Press release and news release, international standards

Day 3: Business communication and public relations as a part of it

Day 4: Globalization and its effect on public relations

Day 5: Designing a united campaign theme, bringing it all together

Day 6: Business development: overview and best practices

Day 7: The business planning process

Day 8: Creativity and problem-solving

Day 9: Effective negotiation skills

Day 10: Building and leading the business development team

Writing business proposals that sell

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