This session: 11 - 15 Jul 2027
This Marketing Analytics and Insights session in Cairo (Egypt) runs from Sunday 11 July to Thursday 15 July 2027 (week 27, Q3 2027). It is the 2nd of 3 dates in Cairo (Egypt) in 2027, at a fee of £4,200, the same for each of them. Registration is open for this date. It is held in person.
| Dates | Sunday 11 Jul – Thursday 15 Jul 2027 |
|---|---|
| Week | 27 of 2027 |
| Duration | One week |
| Fee | £4,200 |
| Status | Open for registration |
| Format | In person |
Previous date: 13 - 17 Jun 2027 Next date: 19 - 23 Sep 2027 Other dates for this course
Introduction
In the rapidly evolving world of digital marketing, understanding and leveraging data has become crucial for driving strategic decisions and optimizing marketing efforts. The Marketing Analytics and Insights course is designed to equip participants with the essential tools and techniques to analyze marketing performance, interpret critical metrics, and generate actionable insights. Through hands-on exercises and real-world scenarios, participants will master the skills to utilize marketing and data analytics to measure campaign success, identify market trends, and enhance customer engagement.
Course Objectives
By the end of this course, participants will be able to:
- Understand the core concepts of marketing analytics and its role in strategic decision-making.
- Collect, analyze, and interpret marketing and analytics data to measure performance effectively.
- Apply digital marketing analytics tools to optimize campaigns and customer journeys.
- Generate actionable insights to drive strategic marketing decisions.
- Leverage data visualization techniques for clear and impactful reporting.
Course Outlines
Day 1: Introduction to Marketing Analytics and Data Collection
- Definition and importance of marketing analytics in business strategy.
- Key concepts: Customer Journey Mapping, Touchpoints, Conversion Funnels.
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Understanding different types of data:
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First-party, Second-party, and Third-party Data.
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Quantitative vs. Qualitative Data.
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- Tools for data collection: Google Analytics, CRM Systems, Social Media Analytics.
- Hands-on session: Setting up Google Analytics and exploring key metrics.
Day 2: Analyzing Marketing Performance and Key Metrics
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Understanding Key Performance Indicators (KPIs) in marketing: Traffic Analysis, Conversion Rates, Bounce Rates, Click-through Rates (CTR).
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Campaign performance analysis:
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Email Campaigns, Social Media Campaigns, PPC Campaigns.
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- Attribution models and measuring ROI in marketing campaigns.
- Hands-on practice: Analyzing real-world campaign data and calculating ROI.
- Case Study: Successful marketing analytics strategies in global companies.
Day 3: Segmentation, Targeting, and Customer Insights
- Data-driven customer segmentation and effective targeting.
- Understanding Customer Lifetime Value (CLV) and its impact on marketing strategy.
- Identifying customer behaviors, preferences, and purchase patterns.
- Utilizing RFM Analysis (Recency, Frequency, Monetary Value) for targeted marketing.
- Workshop: Building customer personas based on market analytics data.
Day 4: Data Visualization and Marketing Dashboards
- The importance of data visualization in marketing decision-making.
- Tools for visualization: Tableau, Power BI, Google Data Studio.
- Creating effective Marketing Dashboards and Reports for impactful insights.
- Best practices for presenting data to stakeholders.
- Group Activity: Designing a marketing dashboard for a live campaign.
Day 5: Strategic Decision Making and Predictive Analytics
- Leveraging analytics in marketing for strategic decision-making.
- Introduction to Predictive Analytics Marketing and its role in forecasting.
- Utilizing machine learning for customer behavior prediction.
- Building Data-Driven Marketing Strategies for competitive advantage.
- Final Project: Analyzing a marketing campaign and presenting strategic recommendations.
Why Attend this Course: Wins & Losses!
- Master the skills to collect, analyze, and interpret marketing data for better decision-making.
- Enhance marketing campaigns by understanding performance metrics and customer behavior.
- Learn to create impactful data visualizations and dashboards for clear communication.
- Drive business growth by leveraging marketing analytics insights for strategic planning.
Conclusion
Marketing Analytics and Insights is an essential skill set for modern marketers aiming to optimize campaigns, enhance customer engagement, and drive business growth. This course empowers participants with the knowledge and practical experience to collect, analyze, and interpret marketing and analytics data effectively.
By the end of this training, participants will be prepared to make data-driven marketing decisions, predict trends, and maximize campaign impact, setting them apart in the competitive field of marketing analytics positions.
Good to know
How long is the course, and what are the daily hours?
This date lasts one week: 11 - 15 Jul 2027. A one-week course is 20 hours over 5 days: 4 hours each training day (9am – 1pm). Timing and duration can be customised to your needs.
From the FAQ: What is my daily training agenda?
Which language is the course taught in?
Courses are offered in English and Arabic. The course language is officially English; on request, it can be delivered in Arabic while keeping the English terms.
From the FAQ: In which language do you offer your training courses?
Will I receive a certificate?
Yes. At the end of the course you receive the course certificate issued by BlackBird Training, with an online QR code to verify it.
From the FAQ: Do I receive the certificate at the end of the course?
How do I book, and when do I pay?
Choose Apply now and fill in the form; we guide you through the rest. The acceptance letter is sent within 24 hours of your registration. Payment is due at least 10 days before the course starts, online by credit card or by bank transfer.
From the FAQ: How can I register for a training course in BlackBird?, When do I get my Acceptance Letter?, When do I need to pay?, How can I pay for the course?
Can I cancel or send a colleague instead?
You can send a replacement delegate if you tell us one week before the course starts. Cancellation and refund terms are set out in the cancellation policy.
From the FAQ: Can I send a replacement delegate?
Enquire about this date
Marketing Analytics and Insights, Cairo (Egypt), 11 - 15 Jul 2027