Media Strategic Planning training course

Introduction

"This interactive five-day training course explores the techniques and principles of strategic media planning in multicultural international contexts, with a focus on how to apply them in international organizations."

Course Objectives:

• Understand the basic principles and advanced mechanisms of media planning.
• Apply quality management techniques to ensure the effectiveness of data and information.
• Identify the fundamental applications and limitations of international media strategies.
• Develop media strategies tailored to the specific goals of international organizations.
• Utilize performance analysis tools to enhance media strategies.

Course Outline:

Day 1:

• Introduction to Strategic Media Planning
  • Introduction to strategic media planning and its importance in international organizations.
  • Principles of strategic planning and its basic tools.
  • Analyzing the current situation and reviewing successful case studies.
  • Setting media goals and objectives.

Day 2:

• Formulating Objectives and Defining Messages
  • How to formulate clear and realistic strategic objectives.
  • Analyzing the target audience and identifying key messages.
  • Setting Key Performance Indicators (KPIs) to measure success.

Day 3:

• Developing and Implementing Media Strategies
  • Developing media strategies and identifying key messages and appropriate channels.
  • Planning media campaigns: timing, resources, and tactics.
  • Using digital and traditional media techniques.

Day 4:

• Monitoring Performance and Analyzing Campaigns
  • How to track and evaluate the effectiveness of media campaigns.
  • Data analysis and the use of advanced tools to assess campaign results.
  • Building improvement strategies based on analysis results.

Day 5:

• Improving Strategies and Crisis Management
  • Developing strategies to improve performance based on feedback.
  • Strategies for handling crises and unexpected issues.
  • Simulating crisis scenarios and developing strategies to manage them.