This session: 13 - 17 Dec 2026
This Benchmarking and Intangibles session in Dubai (UAE) runs from Sunday 13 December to Thursday 17 December 2026 (week 50, Q4 2026). It is the only date in Dubai (UAE) in 2026, at a fee of £4,200, the same for each of them. Registration is open for this date. It is held in person.
| Dates | Sunday 13 Dec – Thursday 17 Dec 2026 |
|---|---|
| Week | 50 of 2026 |
| Duration | One week |
| Fee | £4,200 |
| Status | Open for registration |
| Format | In person |
Introduction
Welcome to the "Introduction to Benchmarking" course, a comprehensive program designed to equip participants with a deep understanding of benchmarking concepts and techniques. Benchmarking is a strategic process that involves comparing an organization’s performance, processes, and practices against industry best practices or competitors to identify gaps and achieve superior outcomes. This course provides the essential knowledge and practical skills necessary to effectively plan and execute benchmarking initiatives, enabling participants to drive organizational growth and competitive excellence.
Course Objectives
By the end of this course, participants will:
- Understand what benchmarking is and its importance in improving organizational performance.
- Learn about the different types of benchmarking, including internal benchmarking, competitive benchmarking, and best-in-class benchmarking.
- Acquire a clear understanding of benchmarking definitions and methodologies for data collection, analysis, and interpretation.
- Develop skills to identify performance gaps and set realistic improvement goals.
- Gain practical knowledge on how to do benchmarking analysis and effectively execute benchmarking projects.
- Explore digital benchmarking strategies to enhance competitiveness.
- Learn to implement benchmarking findings for continuous improvement and sustainable success.
Course Outlines
Day 1: Introduction to Benchmarking
- Benchmarking definition and concepts: Understanding the basics.
- The benefits of benchmarking in driving organizational success.
- An overview of benchmarking types: Internal, competitive, and best-in-class.
- Ethical considerations and common challenges in benchmarking practices.
Day 2: Benchmarking Processes and Methodologies
- The benchmarking process: Planning, data collection, analysis, and implementation.
- Choosing the right benchmarking partners and data sources.
- Qualitative and quantitative benchmarking methodologies.
- Identifying and applying relevant key performance indicators (KPIs) and metrics.
Day 3: Data Collection and Benchmarking Analysis
- Methods for data collection: Surveys, interviews, and site visits.
- Ensuring data validity and accuracy.
- Techniques for benchmarking analysis to uncover performance gaps.
- Interpreting insights from benchmarking data.
Day 4: Setting Benchmarks and Improvement Goals
- Establishing realistic performance benchmarks and improvement targets.
- Creating actionable plans based on benchmarking results.
- Overcoming resistance to change while implementing recommendations.
- Monitoring progress and measuring the impact of benchmarking initiatives.
Day 5: Leveraging Benchmarking for Continuous Improvement
- Integrating benchmarking into the organizational culture for continuous improvement.
- Using strategic benchmarking to promote innovation and optimize processes.
- Practical tools and methodologies for ongoing improvement.
- Case studies and best practices in implementing benchmarking strategies.
Why Attend this Course: Wins & Losses!
- Gain a solid understanding of benchmarking meaning and its critical role in organizational success.
- Learn how to do benchmarking effectively, whether it is competitive or digital, to enhance performance.
- Master the benchmarking process and techniques to identify gaps and drive improvements.
- Acquire tools and strategies to use benchmarking management to sustain growth and innovation.
- Discover how to leverage benchmarking for success in highly competitive industries.
Conclusion
The "Introduction to Benchmarking" course provides a unique opportunity to gain expertise in one of the most effective tools for achieving organizational excellence. You will learn the benchmarking definition, understand the importance of benchmarking, and acquire the skills needed to conduct comprehensive benchmarking analysis.
Through this course, participants will explore advanced benchmarking practices and develop strategies for applying them to real-world scenarios. Whether you're interested in competitive benchmarking, digital benchmarking, or learning about benchmarking in management, this program will empower you to implement effective benchmarking techniques to achieve sustainable success.
Join us and take the first step toward elevating your organization to new heights of competitiveness and innovation!
Good to know
How long is the course, and what are the daily hours?
This date lasts one week: 13 - 17 Dec 2026. A one-week course is 20 hours over 5 days: 4 hours each training day (9am – 1pm). Timing and duration can be customised to your needs.
From the FAQ: What is my daily training agenda?
Which language is the course taught in?
Courses are offered in English and Arabic. The course language is officially English; on request, it can be delivered in Arabic while keeping the English terms.
From the FAQ: In which language do you offer your training courses?
Will I receive a certificate?
Yes. At the end of the course you receive the course certificate issued by BlackBird Training, with an online QR code to verify it.
From the FAQ: Do I receive the certificate at the end of the course?
How do I book, and when do I pay?
Choose Apply now and fill in the form; we guide you through the rest. The acceptance letter is sent within 24 hours of your registration. Payment is due at least 10 days before the course starts, online by credit card or by bank transfer.
From the FAQ: How can I register for a training course in BlackBird?, When do I get my Acceptance Letter?, When do I need to pay?, How can I pay for the course?
Can I cancel or send a colleague instead?
You can send a replacement delegate if you tell us one week before the course starts. Cancellation and refund terms are set out in the cancellation policy.
From the FAQ: Can I send a replacement delegate?
Enquire about this date
Benchmarking and Intangibles, Dubai (UAE), 13 - 17 Dec 2026