Selling engineering products and services is not like selling for other businesses. Salespeople in an engineering environment often sell to major accounts, and even small customers can demand strategic thinking and a long-term approach from the salesperson. Customers in engineering have different dynamics; how they buy, what they buy, and how much they will pay change continuously.
This course is for salespeople in the engineering industry, particularly those who have a deal with the challenges of the long sales cycles typical of the sector. This course will give you practical ideas on every page that you can introduce into your own sales approach.
Important note: all Bookboon courses are, simply, straight to the point. It means that they far away from any theory & padding. The material is written by practitioners rather than researchers or scientists.
Selling in engineering
Finding the Right Customers
The sales process in engineering
Managing & planning engineering sales
DATES: 21 - 25 Nov 2022
CITY: Guangzhou (China)
FEE: 4400 €