Training Course: Marketing Fundamentals

Learn all fundamentals of marketing and more. Explore your own product, price, promotion, and place

REF: CC3079

DATES: 22 - 26 May 2022

CITY: Kuwait City (Kuwait)

FEE: 2700 €

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Introduction

This course gives the participants an understanding of how to apply the essential principles, concepts, theories, tools, and techniques of marketing in their roles. Whether you are new to marketing or want a refresher on the fundamentals, it provides a clear understanding of the essential principles as well as best practices.

The participants will leave with an understanding of how to think, act, and speak like a marketing professional. They will develop a winning marketing plan and be able to explain, to executives and other team members, how it can create value for customers and the organisation.

 

Course Objectives of Marketing Fundamentals

  • Explain the key marketing concepts and how marketing fits within their organisation
  • Apply the marketing mix in their role and team
  • Understand the factors that influence B2B and B2C customer behaviour
  • Share how customers make buying decisions and influence marketing activities
  • Explain the pros and cons of the communication tools and choose the most effective for engaging customers

 

Marketing Fundamentals Course Outlines

Day 1

Principles of Marketing 

  • Role and Function of Marketing within Different Organisations
  • Applying the 8 Key Marketing Concepts in Practice
  • Definition of Marketing, Markets, and Marketplace Orientation
  • Understanding the Micro and Macro Marketing Environments Impacting Your Business
  • The 4 Key Marketing Stages
  • Overcoming Communication Barriers in the Marketing Planning Process

Day 2

Applying the 4P’s of the Marketing Mix 

  • Developing, Testing, and Launching New Products and Services
  • Managing Products and Services throughout their Life Cycle
  • Selecting and Managing Marketing Channels
  • Designing Pricing Strategies and Programmes
  • Designing Effective Publicity and Promotion Campaigns
  • Strategies to Achieve Marketing Objectives using the 4P’s

Day 3

Listening to the Voice of the Customer 

  • Defining the 6 Different Types of Customers
  • Methods for Segmenting Customers and Approaches for Effective Targeting
  • Decision-making Units and Stages in the Buying Process for B2B and B2C Customers
  • Creating and Growing Relationships through a Marketing Funnel and Customer Touchpoints
  • Techniques for Continually Hearing the Customer's Voice
  • Formulas for Measuring Customer Satisfaction and Corrective Actions

Day 4

Communication and Engagement in Practices 

  • Stages in Developing Effective Customer Communications
  • Developing Clear Messaging and Appeals
  • Advantages and Disadvantages of Digital Communication Tools
  • Advantages and Disadvantages of Traditional Communication Tools
  • Leveraging Social Media Apps to Increase Marketing Effectiveness
  • Scheduling using Production Timescales and Posting Calendars

Day 5

Essential Personal Skills for Marketing

  • Enhanced Active Listening and Questioning Skills
  • 12 Golden Rules of Writing All Journalists Learn
  • Relationship Building Rapport, Trust and Credibility
  • Dealing with Distractions and Managing Time
  • Public Speaking: Expressing Ideas Clearly, Confidently, and with Impact
  • Developing and Sustaining Relationships with Suppliers

Training Course: Marketing Fundamentals

Learn all fundamentals of marketing and more. Explore your own product, price, promotion, and place

REF: CC3079

DATES: 22 - 26 May 2022

CITY: Kuwait City (Kuwait)

FEE: 2700 €

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