Training Course: Effective Healthcare Communication, Public Relations & Engagement

Get more advanced and modern ideas & practices in managing your public image with all stakeholder as a hospital!

REF: PR321371

DATES: 9 - 13 Aug 2021

CITY: London (UK)

FEE: 4400 €

All Dates & Locations

Introduction

Good communication, public relations, and engagement are vital to all organizational teams/departments across the healthcare sector. This comprehensive course provides healthcare professionals with a deeper exploration of communications/engagement/public relations, as well as examples from the more creative industries to broaden one’s knowledge. This immersive experience will equip delegates with a range of ‘take-home’ skills to apply within their workplace/hospital.

* Important note: If you register as a group, you are eligible for 1-day site-visit to one public or private prestigious hospital in Istanbul!

 

Course Objective of Effective Healthcare Communication, Public Relations & Engagement

  • Stakeholder mapping & segmentation
  • Branding & positioning
  • Patient or Person: beliefs, behaviors, and actions
  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for media effectiveness
  • How to develop a strategic approach and a clear plan of action

 

Course Outlines of Effective Healthcare Communication, Public Relations & Engagement

Day 1

High-end Communication in Healthcare Stakeholders

  • Channel communication & Managing external resources/partnership
  • Measuring impact & evaluation
  • Understanding your audiences through stakeholder segmentation
  • Customer journey/experience mapping
  • Gaining perspectives from the payor, provider, and regulatory perspectives
  • Seeing the person behind the patient
  • Harnessing Patient Support Programs (PSPs) & Disease Awareness Campaigns (DACs)
  • Exploring best practice in internal engagement
  • Maximizing your internal corporate communications function
  • Measuring the impact of your engagement & communication strategy

Day 2

Risks and Threats: Their Identification and Management as hospital/organization

  • Planning for the unexpected
  • Using communication activities to manage risk to the reputation
  • Repairing a damaged reputation
  • Identifying opinion formers and influencers
  • Engaging with key decision-makers
  • Principles for building sustainable relationships with decision-makers and influencers
  • VIP and political contact programmes

Day 3

Corporate Communications/PR in the Corporate Mix for Hospital Image

  • Media Relations best practices
  • Effective event management
  • Developing a crisis management toolkit
  • Hosting VIP visits
  • Protocol in practice
  • Financial PR activities and roles
  • Multinational and global communication challenges

Day 5

Powerful and Persuasive Planning for your own Country Hospital

  • 10 stages of PR planning
  • Using market research to plan PR activities
  • Developing measurable objectives for activities
  • Identifying core messages
  • Developing practical communication toolkits
  • Creating a schedule of PR activities
  • Measuring outputs, outcomes, and value

 

The Objectives of the site-visit to the hospital:

  • Observing day-to-day responsibilities such as managing human resources, allocating budgets and other financial resources, submitting reports, and maintaining and managing IT systems and databases
  • Coordinating with doctors, physicians, nurses, surgeons, health information technicians, pharmacists, and other professionals to ensure patient quality care, treatment, and rehabilitation
  • Understanding the roles with regard to making a policy decision, overseeing patient care, budgeting and accounting, marketing, and driving policy impacting and technology innovations in the hospital
  • Q&A session with the hospital founder/manager

 

Training Course: Effective Healthcare Communication, Public Relations & Engagement

Get more advanced and modern ideas & practices in managing your public image with all stakeholder as a hospital!

REF: PR321371

DATES: 9 - 13 Aug 2021

CITY: London (UK)

FEE: 4400 €

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